What stays exactly as it is
- The lion crest. Your own files, not redrawn or tidied.
- Midnight blue. Taken from your crest file, the same blue as the home kit.
- "Striving to develop local potential" and #ProudToBeMP.
What this adds
- One headline typeface in place of the five or six in use now.
- Gold kept for the award. It means "Club of the Year" every time it appears.
- One layout family for matchdays, results, trials and sponsors.
- A newsletter with a name: The Pride.
The lion does the talking
The crest is already strong, so the job is to use it the same way everywhere. Three versions cover every case: the full crest, the white crest for dark backgrounds, and the lion on its own for small spaces.
Full crestFirst choice. On white, chalk or a photo.
On midnightThe white shield keeps it readable on the club blue.
White crestYour existing white version. For flat colour and kit.
On blackTraining wear, embroidery, one-colour print.
Wide lockupCrest with the club name set in the headline typeface. For letterheads, email and boards.
The lion markCut from the crest, never redrawn. Always runs off the bottom edge, like it does behind the banner.
Profile picturesFull crest for the main accounts. The lion for section accounts and WhatsApp groups.
Ground rules
Give it room
Keep a gap around the crest at least as wide as the banner ends. No text, sponsor logos or photo edges inside it.
Normal28px minBelow thatSmallest sizes
Under 28px wide on screen or 12mm in print the banner text is unreadable, so switch to the lion mark.
Don't stretchDon't recolourNo shadowsNo busy backgroundsLeave it alone
No stretching, recolouring, glows or shadows. On a busy photo, place it on a midnight or white panel.
Midnight first. Gold when you have earned it.
Midnight blue comes straight from your crest file. Royal blue is the brighter blue already in your posts. Gold is used sparingly and always for the same reason: the award. Red comes from the change kit and is only for away days.
Midnight
#151F6DRGB 21 31 109Nearest Pantone 2756 CThe club colour. Backgrounds, headlines on white.Royal
#0047BBRGB 0 71 187Nearest Pantone 2728 CSecond blue. Women's and community sessions, links, highlights.Trophy gold
#F0B323RGB 240 179 35Nearest Pantone 7409 CThe award, scores and the small bar on every label. Never a background.Lion black
#0A0A0FRGB 10 10 15Nearest Pantone Black 6 CThe lion, and text on gold.Chalk
#F3F4F8RGB 243 244 248White with a touch of blueLight backgrounds for notices, trials and sponsor posts.Away red
#D22630RGB 210 38 48Nearest Pantone 1795 CFrom the red and white change kit. Away fixtures and urgent notices only.One voice on the touchline
Two free typefaces from the same family, both available in Canva and Google Fonts, so any volunteer can pick up a template and stay on brand. Tall capitals for headlines and scores, a plain easy read for everything else.
Text: Barlow Regular. Training is on as normal this Thursday. Please arrive ten minutes early so we can start on time.
Why this one: it has the upright, narrow shape of the Oswald headings already on your website, so nothing feels like a change of club. It adds a slanted version for scores and a matching text face, which Oswald does not have.
Write it like this
- We are Club of the Year. Thank you to every volunteer, coach and parent who made it happen.
- Under 10 Lions have two places left. Message us to come along on Thursday.
- Kick-off 2pm at Sir Joseph Hood. Free to watch, bring a coat.
Not like this
- 🚨🚨 HUGE NEWS!!! You WON'T believe this!!! 🚨🚨
- We are currently seeking to recruit high-quality individuals for our Under 10 provision.
- #football #soccer #goals #team #win #sport #like4like
The Pride
A monthly email to every family, player, volunteer and sponsor. The name comes from the lion on the crest, the Pride teams in the youth section and #ProudToBeMP. Issue one is the obvious one: the summer the club won Club of the Year twice.
Club of the Year. Twice.
Surrey FA in July. England Football in August. One club, one summer, and it belongs to every one of you.
From the committee
Twelve years ago this club was two youth teams. This summer it was named Club of the Year by Surrey FA, and then by England Football. Neither trophy has one name on it. They belong to the coaches who set up in the rain, the parents who run the lines and everyone who has ever washed a kit.
The club in numbers
Twelve years in the making
Next up: Step 8
The adult section is building a side to play at Step 8 of the non-league pyramid. First team squad players pay no fees and every match is filmed.
Request a trialOne sponsor per issue, with a line about what they do and a link. A new reason for a local business to back the club.
Dates for the diary
You are getting this because you are part of the club. Unsubscribe any time.
Issue 01: Club of the Year specialRealAwards, numbers, timeline and Step 8 are from the club's own website and posts. SampleThe committee note and the diary dates are placeholder wording.
Every issue, the same six blocks
- The lead story. One thing worth opening the email for.
- From the committee. Four or five lines, signed by a real person.
- Results round-up. Adults, youth, girls and Football For All in one table.
- Team or volunteer of the month. One photo, one paragraph.
- Sponsor of the month. Logo, a line and a link.
- Dates for the diary. Fixtures, trials, events, payment deadlines.
Subject lines for issue one
- We are Club of the Year. Twice.
- The Pride, issue 1: the summer we won it all
- England Football just named us Club of the Year
A year of lead stories
SuggestedTopics to agree with the club. The 4G pitch and Just Play are mentioned on the club's own sites.
Off the phone and onto the fence
The same parts, sized for print: a flyer for school bags and noticeboards, a cover for the sponsorship brochure, and boards for the pitch side. Each one is a layout the club can reuse with new words.
starts here
youth.motspurparkcfc.com
A5 flyerRealAges and coaching details from the youth website. SampleSession day, time and price to be added.
Club of
the Year
55+ teams of local players and families, and England Football's Club of the Year 2026. Put your name next to it.
Sponsorship brochure cover, A4SamplePackages shown are examples. The award is the strongest reason a local business has ever had to say yes.
At the ground and in the inbox
the Year
Motspur Park CFC
★★★
Pitch-side boardStandard 8ft by 2ft. The first thing visiting teams and parents see.
the Club of the Year
Sponsor boardSampleEvery sponsor board carries the crest and the award line, so the sponsor shares the win.
Email signatureSampleOne format for the committee, coaches and welfare officers.
Before any of this goes to print
- Award wording and logos. This kit names the awards in plain text. Using the England Football, Surrey FA or Howdens logos needs their say-so and their own rules followed.
- A vector crest. The web files are fine for screens and flyers. Boards and kit need the original artwork file from whoever drew it.
- Photos of children. Every template with a photo assumes the club's photo consent is in place for the players shown.
Six layouts cover the season
Every post has the same three things in the same places: a gold-bar label top left, one big headline, and the crest bottom right. Change the words and the photo, never the layout. Drawn at 1080 by 1350, the size Instagram and Facebook show largest.
the Year
Thank you to everyone who made it.
★★★
The awardRealBoth awards as announced on the club's Instagram in July and August 2026.
crest
Opposition FC
MatchdaySampleFixture and date are placeholders. The same layout works for every team in the club.
Full timeRealAn actual result from the club's website, 2 December 2023.
football.
For free.
Trials and recruitmentRealWording taken from the club's own Step 8 post, July 2026.
Mondays
Community sessionsRealThe club's existing Monday session. Royal blue marks community and women's football.
be backed
logo
Sponsor thank youSampleEvery sponsor gets one of these when they sign and one mid-season.
Stories and the profile
Name
Story, 1080 by 1920SamplePlayer of the match. The same frame does team news and score updates.
Surrey FA Club of the Year 2026
Est. 2014 · FA 3-Star Accredited ★★★
55+ teams, ages 4 to veterans · #ProudToBeMP
motspurparkcfc.com
the Year
Mondays
For free.
6–2
be backed
Instagram profileThe award goes first in the bio. Gold ring and a gold Awards highlight for the 2026 season. Follower numbers as of November 2026.
A posting rhythm that lasts